Show Me; Don’t Sell Me

If you read my About a Brand post, you know how successful I think posturing is for any brand. You also know how big of a fan I am of action-based marketing. It’s a win-win-win. If you’re a company who wants to tell the world you’re ’something,’ just go do that ’something.’ It’s good for you. It’s good for the recipient of your ’something’ (think cause marketing). And it’s good for your media budget, ‘cuz you won’t have to pay people to talk about you—they just will.

Companies who get this are jumping in with both feet. They’re building iPhone apps, they’re producing ARG’s (alternate reality games), and, in short, they’re doing anything that allows people to interact with them, off the page.

I couldn’t be happier to be working in this industry at time when taking creative risks is an imperative for survival.

I recently found these guys who are creating film content for companies that people actually want to watch. It’s real. It’s funny. It’s compelling.

Six Minutes from Six Minute Men on Vimeo.

Follow Matt and Justin on Twitter and check out their other videos.

If you believe that good branding is good storytelling, which I absolutely do, you’ll begin to see why you have to step out of the board room to tell it.

Any favorite brands taking creative risks?